We worked with the talented people of m marketing to create a promotional website for the Certified General Accounts of Ontario. The goal was to support a real-world marketing campaign which saw CGA representatives travel to high schools across the province to build awareness about accounting as a career. The campaign was enormously successful. Students were given a “PIN” number, which could be entered on the site for a chance to win a number of prizes. We created a custom engine to support thousands of entries, and also developed a “scavenger hunt” contest which guided students through the site towards a final quiz and chance to win.
CGA: Find Your Way demonstrated how an effective site can support an intelligently designed, real-world marketing campaign.