Irwin Law

Mon, 01/06/2014 - 20:32 -- bill

Irwin Law is a Canadian legal publisher located in Toronto. Their site is one of our most successful in terms of traffic and sales, demonstrating how our ONIXLive suite can support speciality publishers as well as trade publishers. Beyond their online catalogue, Intelligent Machines also developed Irwin Law’s Canadian Online Legal Dictionary, a vital online resource for the Canadian legal community.

Irwin Law uses hand-coded ONIX to drive their site, integrating it with the ONIX provided by their Australian affiliate Federation Press. Their ONIX feed is imported by ONIXLive and instantly deployed as catalogue pages, author biographies and site navigation. They ship their own physical titles, but use the Nu-book digital publishing platform to supply e-books. Nu-book’s service allows Irwin Law to have their own branded mobile app which functions as personal, handheld, rights-managed law library.

Irwin Law also gets mileage out of ONIXLive’s integrated promotional tools, creating regular sales and coupon discounts. They're also the first to deploy ONIXLive’s sophisticated “Books of Interest” feature, which presents suggested titles to users by mining their own sales data and categorical grouping.